Fresh, Nutrient‑Rich Nordic Skincare
Discover the fresh skincare pioneer. Niki Newd® is a true Nordic skincare brand redefining beauty with ultra-fresh, preservative-free, and nutrient-rich formulas. Our minimalist skincare is handcrafted in Helsinki in small, traceable batches using carefully selected natural ingredients. Freshness and nutrient density bring visible results—skincare that works, naturally.
we have taken natural skincare to a whole new level

EFFECTIVE AND SIMPLE
- Nutrient-dense - no additives or filles.
- Freshness brings efficiency - nutrients at their best.
- 100 % natural & active gourmet ingredients.
- Support the skin's own microbiome.
- Fewer products needed.
- Unisex & suitable for all skin types, including demanding, sensitive skin.
- Easy to choose - Just use our quiz.

ONLY THE BEST
As for the original question "WHY FRESH SKINCARE", the answer is that we have taken natural skin care to a whole new level and all the following criteria are met in our product line.
- All products are made fresh in small batches. We do not mass produce our products and store them in warehouses, and we do not share recipes with others.
- We prefer food-grade ingredients instead of cosmetic-grade ingredients – cosmetic-grade ingredients, even if they are organic, are not suitable for eating.
- We do not add preservatives or alcohol to our products - we want to support the skin's own microbiome.
- All our ingredients are 100% traceable - you know what you are putting on your skin.
In many other product lines, only some of the criteria mentioned above are met. We fulfill them all. We are a niche product line and we don't even try to be like the others.

WE DO NOT FOLLOW, WE PIONEER.
For the past 15 years, Niki Newd’s mission has been to elevate natural skincare. The result is a pioneering category we call Fresh Skincare – products made like healthy food: fresh, traceable, pure, nutritious, effective, and without additives or preservatives.
I’m especially proud that I’ve cared for my skin exclusively with our products for the past 15 years. This journey has been one of joy, dedication, research, and discovery. Fresh Skincare has shown me that skincare can be simple, effective, and gentle – all at once.
I’m deeply grateful to my family and friends for their support in bringing Niki Newd to life. I wouldn’t change a thing.
With Love, Kirsi
Learn Why You Should Use Fresh Skincare
In this video she demonstrates the superior effectiveness of Niki Newd products compared to others, offering a powerful yet gentle skincare routine.

WATCH