Pregnancy Skincare Routine | Pure, Fresh Care

Q: Why cleanse only in the evening?

Cleanse only in the evening — this is when it matters most, clearing away the day's dirt, makeup, and impurities before skin does its overnight work. Come morning, skip the cleanser: overnight, skin rebuilds part of its own barrier — the lipid layer that keeps moisture in and everything else out — and washing again, even gently, can disturb that freshly-rebuilt layer before it's had time to settle. Apply your cream or serum straight to skin instead. The only exception is heavy pollution or unfiltered air — in that case, a gentle rinse is worth the extra step.

Q: Is one or two masks a month really enough?

Yes — our masks are nourishing rather than mechanical, so they're gentle enough to use often but potent enough that once or twice a month makes a visible difference. And because every mask is mixed fresh, rather than sitting in a jar for weeks or months before it reaches you, the nutrients reach your skin before they've had the chance to oxidize — a different dimension of effectiveness than shelf-stable formulas can offer. If you want a more intensive reset, a short course of up to four masks a month works well too, since the formulas are designed to support skin's well-being rather than strip or exfoliate aggressively.

Q: How many products do I actually need?

One is enough to begin. Choose a single cream or serum based on the texture that suits you — vary the amount from day to day, and even one product can give your skin just what it needs in the moment. You'll feel what fresh, small-batch skincare does differently. Two products is where it comes into its own — blending a cream and a serum between your palms lets you create your own texture and finish, giving you a real way to meet your skin's changing needs, day by day. From there, each product you add — another cream, a mask, a second serum — brings its own layer of variety and nourishment.

Skin longevity Fresh antioxidants

Fresh skincare pioneer Est. 2014

Ready-made · 60-day ritual set

Everything your skin needs, already balanced together — no guesswork, no half-empty jars.

Glow Revival Set – Skin Care Set for Dullness & Dehydration

177.00 €

For skin that misses its own glow.

Dehydrated, dull-looking skin rarely needs a longer routine — it needs richer nourishment, delivered consistently. This skin care starter set is built around exactly that: our most concentrated oils, in one simple routine.

Glow Revival brings together three fresh-blended essentials — a gentle cleansing bar, Skin Velvet, Niki Newd's founding antioxidant oil serum, and Graceful Mama, a nourishing multitasking oil. Every ingredient is sourced to a gourmet standard, the same care given to fine food. Blend them together, or use each on its own — endlessly adjustable, always concentrated.

Skin looks more radiant, feels replenished and cushioned, and appears smoother and more even in tone — all without a single preservative, filler, or added fragrance.

Quantity

Choose Your Own Routine

Curated essentials for your skin.

Not looking for the full set? Create your own routine in three simple steps.

Step 1 · The Evening Cleanse

Niki Newd® Rosehip Soap, cleanser for combination ski.

Oatmeal Soap – Gentle Cleanser for All Skin Types

25.00 €

You didn't expect to fall for a bar of soap. Most soap has a reputation for leaving dry, sensitive skin tight, stripped, and reaching for a rich moisturizer straight after cleansing — which is exactly why our Oatmeal Soap keeps winning over even the most committed soap skeptics, one lather at a time.

This full-bodied, satiny gentle cleanser for all skin types is built on a gourmet superfat formula, rich in beta-glucan, bioactive peptides, and antioxidant compounds that nourish skin from the very first touch of lather.

It helps skin feel calm, comfortable, and balanced, and visibly at ease — without a single preservative, filler, or added fragrance.

One bar works like a double cleanse in a single step, sweeping the day away while leaving skin genuinely nourished, not just clean. This is what a gentle cleanser for every skin type was always meant to be.

Size: 1 pc

1 pc

Quantity

Choose a cream, a serum, or both

Step 2 · Morning and Nigh Treat & Moisturize

Pick by texture, and see what feels right for your skin.

The Cream

Niki Newd® Skin Glow – handmade in Finland, a nourishing glow cream for dry and sensitive skin crafted from pure ingredients.

Niki Newd® Skin Glow – 100% natural cream loved for soothing care of atopic dermatitis and seborrhea-prone skin.

Skin Glow – Nourishing Face Cream for Dry & Sensitive Skin

From 75.00 €

Niki Newd® Skin Butter – pure antioxidant face cream, freshly handcrafted and packed in luxurious recyclable glass.

Made with antioxidant-rich ingredients, Niki Newd® Skin Butter is a natural face and eye cream that nourishes and protects the skin.

Skin Butter – Rich Conditioning Antioxidant Cream for Face & Eyes

From 75.00 €

Award-winning Niki Newd® Skin Cream – antioxidant face cream with vitamin C to smooth wrinkles and brighten uneven skin tone.

Award-winning Niki Newd® Skin Cream – rich, hydrating vitamin C face cream with a luxurious texture that nourishes and enhances natural radiance.

Skin Cream – Revitalizing Fresh Vitamin C Cream for Wrinkles & Radiance

145.00 €

The Serum

Niki Newd® Skin Silk – clean, vegan face oil serum handcrafted in Finland from fresh ingredients.

Niki Newd® Skin Silk rated highly in customer surveys – loved for its calming and hydrating oil formula.

Skin Silk – Silky Replenishing Oil Serum with Pre-Retinol

From 75.00 €

Niki Newd® Graceful Mama — fresh edible body oil and pre-retinol face oil made for sensitive skin.

Niki Newd® Graceful Mama oil loved in customer reviews — fresh, edible body oil for glowing skin.

Graceful Mama – Softening Pre-Retinol Face Oil for Gua Sha & Fine Lines

From 58.00 €

Step 3 · Once or Twice a month

For Skin Longevity

More than just a mask

— it softens and prepares your skin to better welcome and absorb what comes next, while delivering a rich layer of age-defying antioxidants.

Niki Newd® Cocoa Skin Mask – nourishing anti-wrinkle face mask with brightening benefits and pure, fresh cocoa.

Brightening face mask in action – Niki Newd® Cocoa Mask revitalizes dull skin, smooths fine lines, and enhances natural glow.

Cocoa Skin Mask – Anti-Wrinkle Brightening Face Mask

27.00 €

Niki Newd® Betaglucan Skin Mask – soothing oatmeal mask with colloidal oats, ideal for sensitive skin and calming first-aid care.

Niki Newd® Betaglucan Mask – soothing and hydrating skin mask for sensitive, redness-prone skin that softens and restores balance.

Beta Glucan Skin Mask – Colloidal Oat Face Mask for Sensitive Skin

25.00 €

Niki Newd® Coconut Skin Mask – brightening and hydrating coconut face mask that revitalizes dry and tired-looking skin.

Niki Newd® Coconut Mask – deeply hydrating face mask that restores skin’s fresh, rested look with the power of pure coconut.

Coconut Skin Mask – Brightening Face Mask for Rested Glow

25.00 €

FAQs

Cleanse only in the evening — this is when it matters most, clearing away the day's dirt, makeup, and impurities before skin does its overnight work. Come morning, skip the cleanser: overnight, skin rebuilds part of its own barrier — the lipid layer that keeps moisture in and everything else out — and washing again, even gently, can disturb that freshly-rebuilt layer before it's had time to settle. Apply your cream or serum straight to skin instead. The only exception is heavy pollution or unfiltered air — in that case, a gentle rinse is worth the extra step.

Yes — our masks are nourishing rather than mechanical, so they're gentle enough to use often but potent enough that once or twice a month makes a visible difference. And because every mask is mixed fresh, rather than sitting in a jar for weeks or months before it reaches you, the nutrients reach your skin before they've had the chance to oxidize — a different dimension of effectiveness than shelf-stable formulas can offer. If you want a more intensive reset, a short course of up to four masks a month works well too, since the formulas are designed to support skin's well-being rather than strip or exfoliate aggressively.

One is enough to begin. Choose a single cream or serum based on the texture that suits you — vary the amount from day to day, and even one product can give your skin just what it needs in the moment. You'll feel what fresh, small-batch skincare does differently.

Two products is where it comes into its own — blending a cream and a serum between your palms lets you create your own texture and finish, giving you a real way to meet your skin's changing needs, day by day. From there, each product you add — another cream, a mask, a second serum — brings its own layer of variety and nourishment.

From these carefully selected products, you can build a perfect pregnancy skincare routine to nurture and protect your skin throughout pregnancy and beyond.
We wanted to make it as easy as possible for mothers and mothers-to-be to choose skin care pregnant safe products without worrying about what they can safely apply to their skin.
Our pure, fresh formulas help to relieve pregnancy skin dryness while treating your skin with beneficial nutrients — without any additives, preservatives, or fragrances — ensuring gentle, natural care during this special time.