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Bridal hair and makeup Helsinki – classic hairstyle with a radiant eye look
Niki Newd co-founder and top model showcasing natural elegance — a true Finnish beauty.
Portrait of Niki Newd’s co-founder, a Finnish top model known for her timeless beauty.

Co-Founder of Niki Newd, Master of Science

Kirsi

Niki Newd is founded by Kirsi, a Finnish beauty and former top model who has revolutionized the world of natural skincare. Kirsi, with a Master's degree in engineering, financed her studies through photo modeling and became one of Finland’s most successful models in the 90s. During her modeling career, Kirsi learned the importance of treating the skin gently while also focusing on nutrition and lifestyle as integral parts of skincare. Her passion for innovative, fresh, and natural skincare solutions led to the creation of Niki Newd – a brand that’s changing the face of natural beauty.
In the early days of Niki Newd, friends Kirsi and Nina, who holds a PhD in biochemistry, started making products for themselves, combining science and nutritional thinking. Niki Newd was born little by little over the years and at the same time a completely new product category for skin care was born; fresh skin care. Nina retired in 2018 and is still part of Niki Newd’s spirit and still acts as Niki Newd's "godmother". Kirsi, on the other hand, is known as a pioneer of fresh skin care and has been taking care of her skin with her own products for almost 20 years.
Niki Newd co-founder and Finnish top model at the brand launch event.
Atmosphere from Niki Newd’s launch party — a celebration of fresh skincare, Finnish beauty, and modern luxury.

NIKI NEWD LAUNCHED IN 2018

Kirsi launched Niki Newd in 2018 and since then she has been working to spread the message and lifestyle of fresh skin care. In 2020, the Niki Newd Spa concept was launched, (Nordic Tasting Menu for the skin,) which is truly unique and which no other brands have to offer. Kirsi wanted to enable a skin care experience where the customer can enjoy the freshness and nutritional richness of skin care products. The praised effectiveness of the treatments is based on the products' unique ingredients, 100% naturalness and, above all, the nutritional density and freshness of the products.
Niki Newd featured in the iconic Finnish Next Top Model series, highlighting the brand’s fresh take on beauty.
Kirsi, Niki Newd’s co-founder and Finnish top model, joins Finnish Next Top Model as a guest judge.

IN THE JURY OF THE FINNISH NEXT TOP MODEL

Niki Newd was chosen to be part of the iconic Finnish Next Top Model TV program and Kirsi was invited to participate as a
guest judge.
Four generations of Kirsi’s family — and beloved Scottish Deerhounds — supporting and inspiring the Niki Newd skincare journey.
Family and Scottish Deerhounds at the heart of Niki Newd: generations of love

FAMILY FIRST

Family is the most important part of Niki Newd's story. Currently 4 generations of Kirsi's family members are part of Niki Newd and part of Niki Newd's story as testers, sources of inspiration and important support. Also, when talking about family members, we should not forget to mention the four-legged creatures, Scottish deerhounds, which are close to Kirsi’s heart.